---
title: "Clay"
canonical: https://harmony.io/integrations/clay
---

# Clay

**Categories:** SaaS Application

Data enrichment platform that helps sales and growth teams build targeted prospect lists using 50+ data sources and AI-powered research automation.

Clay is a data enrichment and outreach automation platform that helps teams build targeted contact lists and run personalized campaigns at scale. Integrating Clay with Harmony brings enriched contact and account data directly into your IT service workflows, reducing manual research and improving the accuracy of your service records. This connection ensures your team always works from up-to-date, enriched data without leaving the Harmony environment.

## Capabilities

- **Contact Data Enrichment**: Automatically enrich contact and account records in Harmony using Clay's multi-source data enrichment engine.
- **Workflow Automation**: Trigger Clay enrichment and outreach sequences directly from Harmony service events and ticket updates.
- **Data Sync**: Keep contact lists and organizational data consistently synchronized between Clay and Harmony in real time.

## What Harmony does with Clay

Harmony connects with Clay to bring enriched prospect and contact intelligence directly into the workflow conversations your sales and growth teams are already having in Slack. When a rep asks about a new lead or account, Harmony can surface Clay's enriched data without anyone leaving the channel. The integration keeps CRM records, outreach lists, and research tasks in sync so teams spend less time switching tools and more time acting on insights. Together, Harmony and Clay turn enrichment from a background chore into a live, conversational capability.

## Data synced

- Enriched contact profiles including job title, email, and LinkedIn data
- Company firmographics such as headcount, industry, and funding stage
- Prospect list membership and list-level enrichment status
- AI-generated research summaries and waterfall enrichment results

## Actions available

- Trigger a Clay enrichment run for a new contact or company record
- Add a contact or account to an existing Clay table or prospect list
- Retrieve the latest enriched profile for a specific lead from a Clay table

## Real-world use cases

**Instant lead research in Slack**: When a sales rep drops a company name into a Slack channel, Harmony queries Clay and returns an enriched firmographic and contact summary in seconds, so the rep can qualify the lead without leaving the conversation.

**New signup enrichment on autopilot**: When a new free-trial signup appears in your pipeline, Harmony automatically triggers a Clay enrichment run and posts the completed profile to the relevant Slack channel so the growth team can prioritize outreach immediately.

**SDR list building from chat**: An SDR describes their target segment in a Slack message and Harmony creates a new prospect list in Clay, kicking off an AI-powered research run without the SDR ever opening the Clay interface.

## Related integrations

- [Salesforce](https://harmony.io/integrations/salesforce)

- [Microsoft 365](https://harmony.io/integrations/microsoft-365)

- [Zoom](https://harmony.io/integrations/zoom)

## FAQ

### What is Clay?

Clay is a data enrichment and prospecting platform used by sales, growth, and revenue operations teams to build targeted lead lists by pulling from over 50 data sources and automating AI-driven research. Connecting Clay gives Harmony access to enriched contact and company profiles, enabling it to answer prospect questions and trigger enrichment workflows directly from Slack or Microsoft Teams.

### What data does Harmony sync from Clay?

Harmony's Clay integration syncs the following into a single agent inventory: enriched contact profiles including job title, email, and LinkedIn data; company firmographics such as headcount, industry, and funding stage; prospect list membership and list-level enrichment status; and aI-generated research summaries and waterfall enrichment results.

### What can I do with Clay through Harmony?

Through the Clay integration, Harmony can trigger a Clay enrichment run for a new contact or company record; add a contact or account to an existing Clay table or prospect list; and retrieve the latest enriched profile for a specific lead from a Clay table.

### How does the Clay integration help IT teams?

When a sales rep drops a company name into a Slack channel, Harmony queries Clay and returns an enriched firmographic and contact summary in seconds, so the rep can qualify the lead without leaving the conversation.

### What other integrations pair with Clay in Harmony?

Clay is commonly paired with Salesforce (SaaS Application), Microsoft 365 (SaaS Application), and Zoom (SaaS Application) inside Harmony, giving IT one unified view across related systems.